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Using Data Analytics for Business Development
ABOUT THIS COURSE
ABOUT THIS COURSE
WHO WILL BENEFIT FROM IT?
COURSE CONTENT & STRUCTURE
Data Analytics and Business Modelling
Introduction to Data Analytics
Unlocking Business Success Through Analytics (Article & Crossword)
Analytical Techniques & Software
Descriptive & Diagnostic Analytics
Predictive & Prescriptive Analytics
Software Tools & Techniques
Glossary of Terms used in Data Analytics
Quick Quiz - Data Analytics
Case Study #1 : Eco Goods Ltd
Case Study #1: Assignment
THE 10 DETERMINANTS OF SUCCESS
Introduction to the 10 Determinants of Success
1. Market Demand
Market Demand - Glossary of Terms
Market Demand - Unlocking Success - Article & Crossword
2. Capital Availablility
3. Management Experience
4. Business Model Viability
5. Marketing Effectiveness
6. Operational Efficiency
7. Customer Satisfaction
8. Economic Environment
9. Legal & Compliance
10 Innovation Capability
THE BUSINESS ORGANISATION
EXTERNAL FACTORS AFFECTING BUSINESS
INTERNAL FACTORS AFFECTING BUSINESS
1. CUSTOMERS
3. FUNDING
4. LEADERSHIP
6. MARKETING
7. Market Intelligence Networks
8. PROFESSIONAL SERVICES
9. ADVISORS & NON EXECUTIVES
10 COMPETITORS
11 REGULATORS
12 TECHNOLOGY
13 INDUSTRY ASSOCIATIONS
14 BUSINESS COMMUNITY
BUSINESS DEVELOPMENT
The Stages of Business Development
A Model of Success
Reasons Why Businesses Fail
Reasons Why Businesses Succeed
Overview
Model Classifier
SETTING UP A BUSINESS DESTINED TO SUCCEED
Introduction & Overview
1. Setting Up a Business (UK)
2. Business Classifications
3. Regulated Businesses & their Regulators
4. Accounting & Tax Systems
5. Funding & Finance
6. Section Summary
THE PRE-BUSINESS THINKING PHASE
1. Why Me? Overview of Business Psychology and Psychometry
2. Social Responsibility
3. The First Stage in Strategy Development
4. Some Organisational Objectives
5. Introduction to Business Development
PRODUCT / MARKET CREATION
1. Generating New Ideas
PRODUCT / MARKET EVALUATION
1. Evaluating Business Ideas
3.Market Research
4. Go / No Go Decision
STRATEGY DEVELOPMENT
1. Business Strategies
2. Impact of Success Determinants on Strategy Development
BUSINESS PLANNING
Creating a Compelling Business Plan
Budgeting and Financial Planning
Examples & Case Studies
BUSINESS FUNDING
Funding (Start Up)
BUSINESS / PRODUCT LAUNCH
Branding and Marketing Strategies
The Marketing Plan
Launch Process & Planning
The Business Launch
Launching the Product or Service
Stabilising the business in the early years
BUSINESS GROWTH
Overview of the Growth Phase of Buisness Development
Scaling the Business
Building Teams & Communications
Customer Acquisition and Retention
Funding (Growth)
BUSINESS DIVERSIFICATION
Diversification: Overview
Managing Business Operations
Implementing Technology Solutions
Streamlining Processes
Understanding Supply Chain Logistics
Strategic Alliances and Partnerships
Acquisitions & Mergers
Fundng (Capital Items)
BECOMING CORPORATE
Building a Sustainable Business Model
Business Ethics
Corporate Social Responsibility
Business Communications
Accountability Reliability
Managing Risks
HEADING FOR THE EXIT
Planning and Communicating an Exit Strategy
Strategy for Maximising the value of a sale
Succession Planning
Flotation & Listings
RESCUES & TURNAROUNDS
Recap of this Training Course
Case Studies
Case Study 1 Startup EcoGoods Ltd
Case Study 20 Historic Woolworths Versus Primark
APPENDICES & FURTHER READING
Glossary of Business Terms
How to read a Balance Sheet
Introduction to Statistics and Data Analysis
Section summary
Angel Investment Agreement (Example)
Towards a Stastical Model of Success.
1. Market Demand
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